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4 Questions to Ask Your Listing Agent

It’s a seller’s market in Delta and all the Lower Mainland and real estate listings are a hot commodity for agents right now.



As the property owner, it’s up to you to decide which real estate agent you want to hire to represent you in the sale of your home.



Choosing between several qualified, eager representatives isn’t necessarily a straightforward task. How do you differentiate between agents and select the one that’s the best fit for you?



By asking a lot of questions.



Start by creating a short list of prospective agents using referrals from friends and from your own personal research of agents specializing in your market. Next, make an appointment to go over the following all-important questions with each potential agent. (Hint: if the agent refuses to answer them, it’s a good sign that he or she is probably not the agent for you.)


“What is my house worth?”


The prospective real estate agent will most likely prepare a Comparative Market Analysis (CMA) for you, indicating the market value of your property. The CMA – and more importantly, the discussion that accompanies it – will provide you with valuable clues in guiding your decision.


Don’t just go with the agent who throws out the highest number, because there’s no guarantee that the agent will be able to achieve that sales price. Rather, listen to each agent’s reasoning. Consider which agent was best able to identify your property’s strengths and weaknesses, and who demonstrated the most thorough knowledge of current market conditions.


“How will you market my property?”


In a hot seller’s market, properties may sell with minimal marketing effort. But you don’t just want your property to sell – you want it to sell at the highest possible price, and to achieve this, your agent is going to have to have a marketing plan.


Inquire about each agent’s marketing strategy, noting services that will enhance your property’s appeal (professional photos, staging, etc.). Learning about the agent’s marketing efforts will also help you understand the services that come with the fee you are paying.


“What would your pricing strategy be?”


For most sellers, the goal is to get top dollar for your property in a reasonable time frame. Ask each agent how he or she plans on helping you achieve this goal. You may be surprised at the variety of answers that you get: some may suggest pricing below market value, while others will plan to list above; some will have creative ideas about when to begin accepting offers, etc.


The answer to this question will give you a sense of the agent’s ability to think outside the box and to use market forces to help you maximize your sales price.


“What are my duties and responsibilities?”


The right real estate agent doesn’t just care about selling your property – he or she cares about you, too. Building a trusting relationship with your real estate agent is the key to a positive and successful experience.


The answer to this question will demonstrate how your agent intends to work with you to sell your property. The best real estate agent will see you as a partner in this transaction, and this question can provide important clues regarding expectations, communication, and cooperation.


Now that you know what questions to ask, I’d love to share my answers with you. If you live or own in the Delta, Surrey, South Surrey/White Rock areas and are looking to sell your property, let’s chat – contact me here!